Scale Impact: Why eLearning doesn't work, and what to do instead.
Maintain momentum and impact... even when you're not in the room.
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You have a lot of great content.
Like… a lot.
Even when you’re conducting a ½ day workshop, you’re putting… what, 3-4 key concepts in front of your participants?
It’s content gold.
You deliver it well.
Lightbulbs turn on for your participants.
And they’ll rate your session really well because they’re inspired...
and because they like you.
But they’re not going to apply it all.
In fact, if we don't structure it effectively, they might end up doing nothing at all.
A quick story:
Several years ago, we conducted an experiment…
~2000 participants were asked to chooseone behavior to work on following a workshop (from a list of 4)
Another ~2000 participants were allowed to select as many behaviors as they wanted.
That was the only variable.
Other than that, both groups received the same behavior change support through the Actionable system.
The results were telling:
83% of those who chose 1 behavior stuck with their commitment for at least 30 days, and reported an improvement.
Of those who chose 2 or more commitments? Less than 11% reported a sustained improvement.
It turns out, humans are not good at improving in multiple areas at once.
Which, of course, presents a dilemma.
Of course you need participants changing more than one behavior to make your program a success.
So what do we do?
We create the conditions for participants to revisit key concepts from the workshop in the following months… in their space, on their time. In the flow of work.
Leverage the framework used by 400+ consulting and training firms across 6000+ programs, including:
On January 23rd, I'm working with a small group of consultants to turn your one-off workshops into multi-month programs.
Together, we'll ensure your client work drives real, lasting change (change you can prove to your clients)
