{Workshop} From Edutainer to Trusted Advisor

To the outside world, you're successful.

You've developed a rich, well-received body of IP.

You've built a roster of loyal, happy clients, and your business has grown as a result.

You have a stable of loyal, talented facilitators.

Yes, by external measures, you're "successful".

And yet...

If you're like many consultants we've worked with, you can't help but feel a bit... stuck.

It's been a couple years (or more) at this level.

You know you're capable of greater impact.

You don't want to materially change your offering, and you don't want to work more. But... there must be more possible, right?

Because despite your excellent content...

... not all participants take action after your sessions

... you have great feedback scores, but little proof of actual impact

... you're still viewed as an "edutainer" by too many of your clients

We call it the "Edutainer Treadmill", and it looks a little something like this:

And the growing fear is that you'll forever be on the treadmill of trading time for dollars, schlepping from one site to the next to deliver yet-another-training.

Sure, the "schlepping" gets more comfortable with first class flights and 5-star hotels... but at the end of the day, are you really making the impact you want to? The impact you know you can?

It turns out that "selling impact" requires a different process to selling training.

According to an ATD study last year, less than 8% of consulting and training measure impact well.

Less than 8% of training firms make "Proof of Impact" a cornerstone of their offering.
94% of Executives expect/request that Proof of Impact be considered in training budgets.

Demand is there.

You know you have the ability to make real change happen.

Now you just need three things to make it happen:

Reliable Behavior Change on every session
Proof that behavior change is taking place
A way to show that the behaviors shifting are C-suit relevant

When you get this right, clients don't see you as edutainment.

Each new program embeds you - long term - with your clients as a trusted change catalyst; a driver of the behaviors that advance their strategic priorities.

Working with 90+ firms on over 900 programs last year, we've dialled in on how to provide your buyers with all three, without making any material changes to your programming.

Join Actionable Founder, Chris Taylor as he unpacks the three proven, well documented stages of moving from "Edutainer" to "Trusted Advisor"; getting off the treadmill of time for dollars... for good.

What this session isn't

This isn't a "learn how to growth hack" webinar.

We're not going to provide you with the latest LinkedIn Marketing hacks or "how to write a great landing page" type content.

This isn't a product demo.

Yes, Actionable provides consulting firms with technology to scale their impact. That's not our focus here.

This isn't an "intro to selling consulting services" learning event.

Over the past 13 years, we've found that these models work best with consultants who are already successful.

So what is it?

At Actionable, we help consultants increase the importance and urgency of their value proposition by shifting the conversation from one of quality content to one of measurable impact.

While our technology plays a role, it's the methodology that we've co-developed with our consulting partners over the last decade that provides the most immediate value.

On April 25th, we're rolling up our sleeves and applying the three models - The Impact Discovery Call, The Insight-Action Flywheel and Impact Reporting - to your business. End result?

Immediately improve your value proposition to your clients and prospects, win more business and deliver impact (not training).

This session is about equipping you with the models, language and subtle tweaks that you can apply to your existing programs to immediately generate:

Greater win rate on proposals & RFP response (average +10% greater conversion)
Larger program scope (average +20% contract value)
Higher volume of clients immediately rolling into a subsequent program (average +15% on sell)

and, ultimately, a differentiator that puts you ahead of 94% of other service providers; one where you're selling and delivering impact, not training. Get off the treadmill of trading time for dollars, once and for all.

Actionable.co:
Growth systems for established consulting firms focused on impact.

Since 2011, Actionable has helped 400+ consultants deliver reliable behavior change for their clients.
We've helped them:

Sustain impact.
Measure impact.
Scale impact.

...without adding team members or distracting from what you do best.

You know you need a “digital offering” to stay relevant and fresh but are not a technology person at heart.

When...

eLearning feels like it cheapens your offering
scaling your delivery team feels exhausting
licensing your IP feels like too much work / risk

...and all you really want to do is go deeper and longer term with your clients.

Actionable leverages behavior science, social science and data science to amplify the impact of your current programming.

Your offer stays fresh.

Your value proposition is strengthened.

You grow without working longer hours.

Join us on April 25th as we share three of the core models that consultants are using, right now, to increase their relevance and scope of impact with clients. Register Now.

Scale your impact, not your hours.